Heritage Distilling (CASK) Holding Company announced the upcoming launch of Bitcoin (BTC) Bourbon: a limited-edition Kentucky straight bourbon whiskey. This release coincides with Heritage’s newly adopted Cryptocurrency Treasury Reserve Policy, under which the company will accept Bitcoin as a form of payment and may hold BTC as a strategic asset. Bitcoin Bourbon will be released at a bold 106.15 proof, reflecting both the strength of the whiskey and alluding to the often-used term of “6.15” in Bitcoin parlance as a sign of financial freedom. Crafted to meet the expectations of modern consumers, it represents a fusion of “old-world” distilling and “next-gen” commerce. To mark this launch, Heritage is offering a chance to win one full Bitcoin through the Bitcoin Bourbon “Bitcoin Giveaway”. The product will be available exclusively through Heritage’s direct-to-consumer e-commerce platform, with Bitcoin as a supported payment method. The company plans to unveil final product details, including age and mash bill, closer to the official release.
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