Heritage Distilling implements Cryptocurrency Treasury Reserve Policy

Heritage Distilling (CASK) announced that its board of directors has approved the final version of its Cryptocurrency Treasury Reserve Policy as part of a broader corporate sales and treasury diversification strategy which will enable the company to accept Bitcoin and Dogecoin as a form of payment for its products and services via its direct-to-consumer e-commerce platform and to allow the company to acquire and hold cryptocurrencies as a strategic asset. The initiative was led by the board’s technology and cryptocurrency committee chaired by Matt Swann. The company said, “The Cryptocurrency Policy was established with the belief that Bitcoin is positioned as a strategic asset to hold long-term while Dogecoin is emerging as the digital coin of choice for paying for goods and services given the following of its fanbase. With estimates ranging from 65 to 86 million Americans holding Bitcoin and another estimated 83 million wallets holding Dogecoin, the ability for Heritage to begin accepting, acquiring and holding such cryptocurrency is a growing opportunity. The Company’s Cryptocurrency Policy lays out the internal role, responsibility, governance, technology protocols, reporting and auditing required to put the effort into practice.”