Herc Holdings price target lowered to $125 from $165 at JPMorgan

JPMorgan lowered the firm’s price target on Herc Holdings (HRI) to $125 from $165 and keeps a Neutral rating on the shares. The firm adjusted targets in the machinery and waste services space as part of a Q1 preview. Class 8 truck orders data year-to-date suggests upside potential for back half of 2026 estimates across the truck group while the outlook for global construction equipment remains positive, the analyst tells investors in a research note. JPMorgan believes the agriculture end markets “remain choppy” with Brazil biased to the downside, North America retail sales modestly deteriorating in recent months, and Europe improving.