D-MARKET Electronic Services & Trading d/b/a Hepsiburada (HEPS) and Vodafone Turkiye have announced a strategic collaboration aimed at enhancing customer experience in the e-commerce and telecommunication sectors. The collaboration integrates the new “Hepsiburada for Vodafone Users” platform into the Vodafone Yanimda app, which has over 16 million users. Hepsiburada will manage the end-to-end e-commerce operations on this new platform, providing easy access to Hepsiburada’s 280 million SKUs across more than 30 product categories. Customers shopping on this platform will benefit from rewards, including free data, special discounts, and promotions.
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