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Hasbro CEO: Wizards of the Coast business is ‘cooking with gas’

In an interview on CNBC’s Mad Money, Chris Cocks said about 15M people actively play Wizards of the Coast. He called the tariff situation “fluid” and noted that Hasbro (HAS) is in a relatively good position since half its revenue comes from the U.S. Hasbro has sourcing flexibility and makes a lot of products domestically, according to Cocks. It has been moving away from manufacturing in China, he noted, and its supply chain has been optimized over last 30-40 years. He expects prices to go up, but they will be relatively subdued, and the company will be selective on where it takes price.

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