Hasbro announces new product reveals at NA International Toy Fair

Hasbro (HAS) returns to the North American, NA, International Toy Fair in New York to reveal a lineup of announcements. The trade show officially unveils new IPs like Nano-mals, a new PLAY-DOH BARBIE collection, all-new games, along with FURBY MINIS. All new innovations are introduced with the new NERF LOADOUT blasters, and the BEYBLADE X generation portable Beystadium and an X-Celerator Rail system. The event also unlocks new franchise universes as well with TRANSFORMERS CYBERWORLD and “PIG” news from PEPPA PIG. Plus, there will be a new toy line inspired by Disney Jr.’s upcoming series “Marvel’s Iron Man and his Awesome Friends,” as well as MAGIC: THE GATHERING SPIDER-MAN, both included in the yearlong Marvel Super Heroes VS Villains consumer products campaign. The company said, “Through meaningful experiences that foster imagination, creativity, learning, excitement, self-expression and so much more, Hasbro is “Playing to Win” by bringing innovation across product categories to bring audiences magical moments that ignite the power of play.”