Harte Hanks acquires exclusive rights to license ADS’ Medical Ailment Database

Harte Hanks (HHS) has obtained exclusive rights to license ADS Data Direct’s Medical Ailment Database, with limited client exceptions. The company said, “This transformative undertaking positions Harte Hanks as the controller of one of the most comprehensive, HIPAA-compliant health data assets available in the market, delivering unmatched value to healthcare marketers.” ADS’s Medical Ailment Database, sourced through the Healthier Me Today platform, provides access to 100% triple opt-in consumers who have self-identified as living with specific health conditions across more than 200 ailment categories. This valuable data asset enhances Harte Hanks’ ability to deliver superior targeting precision, campaign performance, and compliance assurance for clients in the pharmaceutical, medical device, and broader healthcare sectors.