Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $15 from $12 and keeps an Underweight rating on the shares. The firm raised 2026 estimates post-Q1 to reflect a beat versus the firm’s estimates, improving competitive positioning, and easing tariff pressures. However, the firm stays Underweight given its view that new targets “still appear aggressive,” the analyst added.
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Read More on HOG:
- Harley-Davidson price target raised to $26 from $19 at UBS
- Harley-Davidson price target raised to $26 from $23 at Citi
- Harley-Davidson price target raised to $28 from $24 at Baird
- Harley-Davidson Wins Buy Rating as ‘Back to the Bricks’ Strategy and Dealer Upside Drive Raised Price Target from $24 to $30
- Harley-Davidson PT Held at $19 as Demand Uncertainty and Margin Risks Keep Rating at Hold