Harley-Davidson price target lowered to $25 from $30 at DA Davidson

DA Davidson lowered the firm’s price target on Harley-Davidson (HOG) to $25 from $30 and keeps a Buy rating on the shares. The company’s Q4 results and FY26 guidance came in well below expectations, though the management shows a clear commitment to a turnaround year while “laying down the hammer” on inventory cleanup, the analyst tells investors in a research note.