Haleon launches ‘For the Assist’ campaign

Haleon (HLN), in partnership with the U.S. Soccer Federation, launched For the Assist, a new national campaign that celebrates the essential support that makes big goals possible-both on and off the field. The For the Assist campaign spotlights the unseen moments of preparation that lead to victory. As the United States’ passion for soccer continues its exponential rise ahead of a landmark summer for the sport, the campaign connects with fans by celebrating the collective effort behind every victory, and how the smaller steps taken off the field to prioritize health and wellness play an integral role in achieving goals. Anchoring Haleon’s campaign is a collaboration with U.S. Men’s National Team midfielder, Tyler Adams, and World Cup Champion & Olympic Gold Medalist, Crystal Dunn, highlighting how its products provide the ultimate assist. The 360-degree campaign includes a new ad campaign as well as a limited-edition ‘Tunnel Walk Bag’ that merges high fashion with everyday wellness.