GURU remains focused on driving sustainable growth while improving profitability. Key areas of focus for the remainder of fiscal 2025 include: Increasing U.S. sales velocity in key markets and expanding distribution of the Zero product line. Maintaining pricing discipline while optimizing promotions. Executing a smooth transition back to a direct distribution model in Canada to strengthen brand control and enhance retailer relationships. Managing costs and driving efficiencies to support the path to profitability.
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