Guru Organic Energy announces ‘solid’ performance on Amazon Prime Days

GURU announced its solid performance during Amazon’s October Prime Big Deal Days event, with the Company significantly outperforming the overall energy drink category in both markets. The company said, “GURU continued to achieve strong unit sales growth during the Prime Day event, with units up 42% in the United States and 11% in Canada compared to last year’s record-breaking performance. This strong momentum reflects growing consumer demand for GURU’s clean, organic energy drinks and the Company’s continued success in raising brand awareness through strategic ecommerce initiatives. GURU’s performance during Prime Big Deal Days significantly exceeded overall category sales. According to third-party market data from Stackline, the total energy drink category declined 4% in Canada during the event period, while GURU achieved 11% growth. In the U.S., where the total energy drink category grew 6%, GURU’s 42% growth rate was seven times the category average, demonstrating continuous online market share gains and consumer preference for organic, clean-label energy alternatives.”