The company said, “In fiscal 2025, GURU will focus on these key initiatives to drive profitability and growth: Seamlessly transition to a direct distribution model in Canada, enhancing operational flexibility, improving retailer relationships, and allowing for more targeted brand-building investments. Strengthen GURU’s presence in key urban centers in the U.S. and Canada by expanding its Zero Sugar line across premium retail and online platforms. Continue disciplined cost management while investing in targeted growth opportunities that align with evolving consumer preferences.”
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