Guru announces ‘most dominant’ Amazon performance to date during BFCM

GURU Organic Energy (GUROF) announced its “most dominant” Amazon performance to date during Black Friday-Cyber Monday, “delivering record results and significantly outperforming the overall energy drink category across North America.” GURU delivered outstanding growth during the 12-day promotional event from November 20 to December 1, with units up 94% in Canada and 73% in the United States compared to last year’s performance. The company said, “This remarkable momentum reflects surging consumer demand for GURU’s clean, organic energy drinks and validates the Company’s strategic ecommerce initiatives heading into the critical holiday season. November 2025 has become GURU’s strongest month ever on Amazon in both markets, marking a significant milestone in the Company’s ecommerce growth trajectory.”