GrowGeneration enters distribution agreement with V1 solutions

GrowGeneration (GRWG) entered into a distribution agreement with V1 Solutions, a Macedonia-based company that will act as GrowGen’s sales and marketing partner for its proprietary product lines throughout the European Union. Additionally, the Company announced the distribution of its proprietary products in Costa Rica, making its products available to cultivators in Central America. V1 Solutions has developed and maintains key strategic relationships with commercial cultivators across the European region. This agreement enables GrowGen to meet the growing demand for advanced cultivation products that comply with evolving regulatory and quality standards as cannabis reform accelerates across the European Union. Target markets include: Germany, where recreational cannabis was legalized in 2024, unlocking significant commercial and medical cultivation potential. Portugal, a leading exporter of medical cannabis to the EU and a hub for EU-GMP-certified cultivation. Malta and Luxembourg, which have enacted progressive cannabis reform and are scaling their domestic cultivation industries. The Netherlands, launching pilot adult-use programs with government-licensed growers. Czech Republic and Greece, where updated regulatory frameworks are attracting major cultivation investments. Macedonia, as a strategic Balkan hub supporting EU-facing cannabis production. Uruguay, a pioneer in cannabis legalization, opening doors for broader South American market expansion. GrowGeneration will supply commercial cultivators, garden centers, and licensed operators in these countries with its proprietary brands-Drip Hydro, Char Coir, Ion Lighting, Power Si, and The Harvest Company-designed by growers for growers. GrowGen has also launched its proprietary brands in Costa Rica, whose government has issued over 50 licenses for hemp and cannabis production during the past year. The country’s favorable growing conditions and developing export infrastructure make it a key growth market in Central America.