Groupon price target lowered to $40 from $45 at Roth Capital

Roth Capital analyst Sean McGowan lowered the firm’s price target on Groupon (GRPN) to $40 from $45 but keeps a Buy rating on the shares. Several factors curtailed the company’s Q4 results and are weighing on the outlook for 2026, including disappointing rates of onboarding for new Enterprise merchants, necessary adjustments to marketing through organic and managed channels, and unusually adverse weather in Q1, the analyst tells investors in a research note. These headwinds should disappear as 2026 progresses, allowing Groupon to end the year with considerably greater momentum, Roth adds.