Groupon price target lowered to $20 from $42 at Northland

Northland lowered the firm’s price target on Groupon (GRPN) to $20 from $42 and keeps an Outperform rating on the shares. The firm’s lowered target is driven by reduced estimates and a lower multiple after Q4 results and the 2026 guidance “underwhelmed.” However, while the enterprise segment faces headwinds, SMBs that are core to Groupon’s offerings remain strong and the firm was also encouraged by a clear focus on AI, the analyst tells investors.