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Gray Media to broadcast Super Bowl LIX using High Dynamic Range

Gray Media (GTN) will broadcast Super Bowl LIX using High Dynamic Range at all their NEXTGEN TV FOX affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen. WVUE, Gray’s FOX affiliate in this year’s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray FOX affiliates: WHNS in Greenville-Spartanburg, SC and Asheville, NC, WBRC in Birmingham, Alabama, KPTV in Portland, Oregon, and WALA in Mobile, Alabama. Gray previously launched HDR enhancements at three other Gray FOX affiliates: KVVU in Las Vegas, Nevada, WXIX in Cincinnati, Ohio, and WFLX in West Palm Beach, Florida. In addition, Gray added GameLoop, a new NEXTGEN TV free gaming channel, in two markets this week.

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