Gray Media announces new video streaming deal on Google Cloud

Gray Media (GTN) announced a new video streaming deal for a full end-to-end solution on Google Cloud (GOOGL), powered by Quickplay, that will redefine the streaming experience for viewers. This partnership combines Google Cloud’s AI infrastructure with Quickplay’s cloud-native platform to deliver personalized viewing experiences. Gray’s new streaming structure and viewer personalization strategy are expected to start rolling out in all Gray markets in January 2026. “This newly created video partnership marks a pivotal moment for Gray. With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time,” Gray’s President and Co-CEO Pat LaPlatney said.