GoPro plans to explore defense and aerospace market opportunities

GoPro (GPRO) announced that it will pursue new market opportunities for its technology within the defense and aerospace sector. It has engaged Oliver Wyman, a global leader in management consulting and a business of Marsh, for this work. GoPro’s cameras and technology are widely used in demanding environments where durability, industry-leading video stabilization and image quality are mission critical. By leveraging Oliver Wyman’s expertise in defense and aerospace consulting, the engagement aims to identify operational use cases that align with evolving mission needs. The scope of the project includes analyzing addressable segments, potential technology and product synergies along with partnership and go-to-market strategies. Both organizations will work closely with defense, government and aerospace stakeholders to ensure solutions meet stringent performance, durability and compliance requirements.