Alphabet’s (GOOG) (GOOGL) Google is set to face a modest EU antitrust fine in the coming weeks for allegedly anti-competitive practices in its adtech business, three people with direct knowledge of the matter said, Reuters’ Foo Yun Chee reports. The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Council that subsequently led to charges in 2023 that Google allegedly favors its own advertising services over rivals, the author notes.
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