Google introduces AI Max for Search campaigns

Google is introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level, according to the company. In a blog post, Google said that, “AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered responses in AI Overviews and the ability to search what you see with Google Lens. As Google Search makes finding what you need even more effortless, opportunities to grow your business expand. We’re moving beyond simply matching to users’ queries – even on the most nuanced and complex questions – to predicting what they might need next. This ability to capture richer signals of intent means we can also deliver relevant ads in new moments and contexts that didn’t exist before.To help you maximize performance now, and get your campaigns ready for the ever-evolving Search experiences of tomorrow, it’s key to adopt the latest AI-powered ads solutions. That’s why we’re introducing a new, one-click feature suite – AI Max for Search campaigns. Rolling out to all advertisers globally in beta starting later this month, this suite of targeting and creative enhancements brings the best of Google AI to your Search campaigns. You can power up your performance by expanding your reach into new queries that you weren’t accessing before – all while getting the granular controls and reporting transparency you need. The data already shows that advertisers that activate AI Max in Search campaigns will typically see 14% more conversions or conversion value at a similar CPA/ROAS. For campaigns that are still mostly using exact and phrase keywords, the typical uplift is even higher at 27%.”