GoDaddy launching trusted identity naming system for AI agents

AI agents are launching at an incredibly rapid pace, with more than one billion agents projected to be built by businesses alone in the next three years. As AI agents start communicating with one another, a major challenge is suddenly emerging: there is currently no standard for distinguishing legitimate agents from unvetted or malicious ones, nor enforcing the integrity of agent-to-agent interactions. To help solve this high-stakes challenge, GoDaddy (GDDY) is launching a trusted identity naming system for AI agents. This system is based on proven technologies and protocols, making it easy to find and trust agents that are legitimate. It builds on the company’s decades of leadership and experience in helping keep the internet safe with domain names, the Domain Name System and Secure Sockets Layer certificates.