Globant, La Liga sign MOU for agentic AI partnership

Globant (GLOB) and La Liga have signed a memorandum of understanding that marks a milestone in the transformation of the operations of a sports organization through the large-scale adoption of artificial intelligence. At the center of this new MoU are AI Pods, Globant’s subscription model built around teams of AI agents that are supervised and orchestrated by the company’s experts. Through Sportian, the joint venture between Globant and La Liga, AI agents will be created in key organizational areas such as talent development, operations and technology. These new agents will join Sportian’s current offering of technological solutions.