Giftify deploys AI-driven practices across Restaurant.com

Giftify (GIFT) announced the deployment of AI-driven development practices across Restaurant.com. This AI-powered approach is driving platform improvements designed to improve user engagement, reduce friction, and strengthen customer acquisition across all Restaurant.com’s digital dining and deals marketplace. “Integrating AI into our development process has been transformative for Restaurant.com,” said Thomas Butt, Chief Technology Officer of Giftify. “From scoping features and designing user flows to creating and managing development tasks, AI has allowed our team to operate with the speed and precision of a much larger organization. The passwordless login we just launched is the first visible result of this approach, and it’s just the beginning. We have a full pipeline of enhancements that will make Restaurant.com faster, simpler, and more intuitive for our users.”