Giftify announces launch of uChoose corporate rewards platform

Giftify (GIFT) announced the launch of uChoose, a corporate rewards platform. uChoose allows users to redeem rewards at over 200 top-tier brands across retail, dining, travel, and entertainment categories. Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, “The launch of uChoose represents a strategic expansion into the growing $46 billion corporate rewards market, leveraging our core competencies in gift card marketplace operations to create superior value for enterprise clients. This platform transforms traditional corporate rewards from a necessary expense into a strategic investment with measurable returns, while creating new recurring revenue opportunities that complement our existing CardCash and Restaurant.com platforms.”