Getty Images, Greenfly launch Access by Getty Images

Getty Images (GETY) announced Access by Getty Images, a new offering developed in partnership with Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, that provides talent, creators and industry professionals with real-time access to premium entertainment imagery for personal social media use for a nominal convenience fee. Access by Getty Images enables talent, along with individual industry professionals, such as publicists, stylists, producers, filmmakers, directors, designers and more, to browse, license and share high-quality visuals from major entertainment moments – including red carpets, premieres, festivals and events – as they are happening. The platform addresses the gap between the speed at which cultural moments unfold, and the limited, delayed, or unlicensed content traditionally available for personal social media use.