B. Riley analyst Josh Nichols lowered the firm’s price target on Genius Sports (GENI) to $12 from $14 and keeps a Buy rating on the shares. Genius Sports shares plunged 27.5% following the announcement of its $1.2B acquisition of Legend, despite solid preliminary 4Q25 sales and a strong 2026 organic growth outlook, the analyst tells investors in a research note. While market concerns over the deal’s size and perceived overpayment drove the sell-off, Legend’s high-margin, high-engagement media assets are expected to scale Genius Sports’ proprietary sports data and performance-driven monetization, the firm says.
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