Genius Sports (GENI) announced a strategic partnership with NBC Sports Regional Networks, a subsidiary of Comcast (CMCSA), significantly expanding its exclusive, data-powered augmented advertising footprint across live, local NBA broadcasts. “GeniusIQ is ripping up the playbook of how brands can harness the power of live sports to engage and connect with fans,” said Sean Conroy, executive VP of Genius Sports. “Our partnership with NBC Sports Regional Networks provides premium, exclusive inventory for brands to transform their advertising strategy with unrivalled content and national reach.”
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