Genius Sports (GENI) announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI platform, in every venue across Pac-12 football and men’s and women’s basketball competitions. Genius Sports and Pac-12 will collaborate on a wide range of innovations designed to safeguard integrity, improve the fan experience, and unlock new revenue streams.
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