Genius Sports (GENI) has agreed to an exclusive partnership with Serie A to capture, distribute and commercialize official data and low latency betting video streams from Italy’s top football competitions through the 2028/29 season. This agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture. Genius Sports will also gain access to Lega Serie A data including tracking, for media exploitation, supporting a range of editorial activities including broadcast augmentation as well as match reports, news content, and analysis.
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