Genius Sports announces expansion of Moment Engine

Genius Sports (GENI) announced a major expansion of its Moment Engine, integrating the solution across partners that collectively represent 90% of the programmatic advertising ecosystem. The company said, “Genius Sports is rapidly becoming the execution layer for sports advertising, connecting live sports data directly to activation across the digital media ecosystem. As Moment Engine scales across agencies, platforms, and broadcasters, it is embedding real-time decisioning into how campaigns are executed. The result is a shift from scheduled media to always-on, moment-driven advertising built on official data. Moment Engine enables brands to act on fan attention and automatically trigger campaigns when the live action is at its most compelling, such as within seconds of key moments, including goals, touchdowns, and pivotal plays. The solution has already been deployed during tentpole events, including the Super Bowl, where brands triggered campaigns in real-time around key in-game moments. Adoption is now accelerating ahead of the NBA Finals and FIFA World Cup. Genius Sports’ agreements bring together key players across the advertising ecosystem, from agencies and broadcasters to supply-side and demand platforms, aligning the industry around a shared, real-time approach to sports advertising. Genius Sports has struck partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company.”