Genius Sports (GENI) announced that it has acquired Sports Innovation Lab. “This acquisition is an important step in the continued growth of our media business,” said Mark Locke, CEO of Genius Sports. “By integrating the most comprehensive official sports data with unmatched fan intelligence, we are strengthening our foundation and providing partners with a powerful new way to understand and engage fans at scale. The Sports Innovation Lab acquisition transforms our media business, instantly extending our reach into an established customer network across multiple verticals. It positions us to lead the market, accelerate growth, and drive a step-change expansion of our customer base.”
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