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Gen Digital initiated with a Buy at B. Riley

B. Riley analyst Hal Goetsch initiated coverage of Gen Digital (GEN) with a Buy rating and $46 price target The firm says Gen is a consumer-facing software-as-a-service platform operating a portfolio of brands including Norton, Avast, and LifeLock. The company is unique in providing a platform that covers the “entire waterfront” in cybersecurity protection and trust-based services, the analyst tells investors in a research note. Riley sees Gen’s MoneyLion acquisition as the catalyst for a fundamental change in its long-term growth trajectory.

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