Gap enters retail innovation partnership driven by Google Cloud’s AI

Gap (GAP) announced a multi-year partnership with Google (GOOG) Cloud to accelerate its human-centered digitally-enabled technology strategy, with AI powering the company’s plans to reimagine retail across its portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta. The collaboration will provide Gap with a unified, AI-powered platform which it expects to fuel innovation and greater efficiency across product creation, customer experience, and employee enablement using Google Cloud technologies. Gap expects to gain several benefits, including: product innovation helped by AI tools , customer experience & marketing optimization, and employee empowerment.