Gap CEO: Our strategy is working, we are gaining market share

In an interview on CNBC’s Mad Money, Richard Dickson said, “we remain optimistic, yet realistic about the future.” Gap (GAP) has already mitigated over half of the potential impact of tariffs, he noted, and they will be weighted towards the second half of the year. Gap has diversified its supply chain, and China is less than 3% of the company’s sourcing. It’s seeing “clearer sings” of brand progress with Banana Republic. “Collectively, we have a strong portfolio of brands that matter,” he added.