Gannett announces AI content licensing agreement with Perplexity

Gannett (GCI) announced a strategic deal with Perplexity, the AI-powered answer engine, to license content from USA TODAY and the USA TODAY Network of over 200 local publications across the country. As part of this agreement, Gannett joins the Perplexity Publisher Program as one of the largest U.S.-based media partners. Gannett’s premium content and trusted journalism from USA TODAY and top-tier local USA TODAY Network publications will be integrated into Perplexity’s AI-powered search experiences, including its newly released agentic web browser, Comet currently available to Perplexity Max and select Perplexity Pro subscribers. Perplexity’s Comet is an AI-powered web browser which integrates Perplexity’s AI search engine directly into the browsing experience. Beginning in September, Perplexity’s Comet is expected to be available for a broader audience. Gannett will also have access to Perplexity technology including Perplexity’s Sonar API and Perplexity Enterprise Pro for all employees. The financial terms of the deal are not being disclosed.