GameSquare’s Zoned launches Fortnite Got Milk with Dairy MAX

Zoned announced that Dairy MAX, an organization representing 700 dairy farmers, is out to get the kids to drink good old-fashioned milk again and entering Fortnite to do so. Fortnite Diner Tycoon, a fully custom game mode within Dairy MAX’s Level Unlocked, represents a shift in how traditional brands are showing up where Gen Z actually hangs out. A fresh, digital spin on the classic “Got Milk?” message, Diner Tycoon makes milk feel fun, relevant and part of a healthy lifestyle for today’s generation. Built in Fortnite Creative, Diner Tycoon allows players to build their own diner, mastering recipes, upgrading kitchens, hiring cooks, and expanding their restaurant all while realizing that milk and cheese aren’t just tasty, they’re part of what fuels a balanced diet.