GameSquare’s Stream Hatchet recaps 2024 live streaming trends

Stream Hatchet has released its Save Point 2024 report, which looks back at some of the biggest shifts in the live-streaming industry in 2024. This includes new live-streaming platforms, the most popular streamers, top games, new alternative content capturing viewer interest, and a new meta for esports. Key Insights from Save Point 2024 Report: Kick: Spanish-speaking streamers are flocking to Kick, making up 20% of all viewership in 2024. Kai Cenat: The champ of 2024 in terms of pure viewership, bringing in 185M hours watched thanks to marathon streams and celebrity collabs. VTubers: Rising to prominence among English-speaking audiences, with 294M hours watched on Twitch alone. DLC/Expansions: DLCs gaining legitimacy as full gaming launch events, largely thanks to Elden Ring’s Shadow of the Erdtree with 127M hours watched in 2024.Transmedia: Adaptations of games are boosting live-streaming viewership for those titles, with Fallout 76 viewership increasing over 10-fold from the week before the Fallout TV series debuted to the week after. Mobile Game Esports: Mobile Esports are on the rise with viewers around the globe, with 2024 seeing a record peak viewership of 2.3M for Mobile Legends: Bang Bang. Subscribers and Subathons: All-time Twitch subscriber records were continuously smashed throughout 2024 thanks largely to SUBtember. Kai Cenat finished the year on top with over 728K subs generated from Mafiathon 2.