GameSquare’s Stream Hatchet publishes Q2 Live Streaming Trends Report

Stream Hatchet has released its Q2 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment. Key Insights from Stream Hatchet’s 2025 Q2 Report: 9.1 billion hours watched in 2025 Q2, reflecting the highest quarterly level since 2021; Live streaming viewership continues to grow, up 5% year-on-year, surpassing the 9 billion mark for the first time since 2021; YouTube Gaming recorded its highest ever quarterly viewership at 2.2 billion hours watched; Twitch’s market share continues to decline, down 4.6% in 2025 Q2 to 54%; YouTube Gaming holds onto just under a quarter of the market share; Kick continues to grow, with their market share up 5.5% to almost 11% of the streaming market; Despite 37% fewer tournaments compared to 2024 Q2, esports tournaments recorded a 6% increase in viewership to 729 million hours watched; Viewership was evenly split between co-streaming channels and official esports channels, highlighting audiences growing preference for creator-driven content.