Stream Hatchet has released its annual 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment. Key Insights from Stream Hatchet’s Annual 2025 Report: Live streaming viewership surged in 2025, up 6% from 2024, generating 36.4B hours watched, nearly matching 2021’s pandemic-era peak of 37.1B hours watched. Twitch’s market share dropped by 8.3% due to their mid-year viewbotting crackdown and competition from the other Top 3 platforms. First-Person Shooters were the most popular gaming genre with 4.6B hours watched, helped by esports success from Counter Strike and VALORANT, plus extraction shooter demand for ARC Raiders and Escape from Tarkov. Non-Gaming content is slowly asserting itself on Twitch: Just Chatting and IRL streams grew by 25% and 19%, respectively. The share of Non-Gaming viewership grew to 22% on Twitch.
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