GameSquare’s Stream Hatchet launches Creator Communities feature

Stream Hatchet announced the launch of its Creator Communities feature: A new way of handling the entire creator marketing process in one place, from creator discovery and onboarding to activation and reporting. The company said, ” Advertising is undergoing a major shift as brands increasingly allocate marketing budgets toward creators, influencers, and online communities alongside traditional digital advertising channels. As campaigns become more data-driven and performance-focused, companies are looking for platforms that can manage creator discovery, drive positive campaign execution, and provide performance analytics in a single workflow. Creator Communities represents the next step in Stream Hatchet’s evolution from a data analytics platform into a broader creator marketing platform. Creator Communities allow brands and publishers to find creators that suit their brand image and upcoming activation needs by drawing on more than 55 million creators tracked within Stream Hatchet’s data platform. Brands can then onboard these creators within the Stream Hatchet app and use bulk messaging to perform outreach or activate creators in a single click. Finally, brands will receive dedicated reporting on the outcomes of their activations with insights and benchmarks against the broader industry.”