GameSquare named agency of record for World of Dance

GameSquare (GAME) Holdings has been named the agency of record for World of Dance. Under the agreement, GameSquare will be the exclusive sales and strategy partner, leading commercial efforts across the World of Dance’s global portfolio and intellectual property. In addition, GameSquare will produce the World of Dance Summit taking place in July 2026 at the Anaheim Convention Center. As agency of record, GameSquare will support the World of Dance’s growth initiatives by unlocking new opportunities for brands and creators to engage with young and diverse audiences. This partnership underscores a shared commitment to elevating culture, empowering creators, and building passionate global communities through storytelling, technology, and live experiences.