GameSquare (GAME) has increased the company’s digital asset treasury management authorization from $100M to $250M. As part of the expanded program, the board has approved a new NFT yield strategy, with an initial $10M allocation. The updated treasury framework enables the company to actively deploy capital into Ethereum-based assets and generate sustainable stablecoin yields targeting a 6-10% return. GameSquare recently purchased $30M of ETH, acquiring approximately 8,351.89 ETH at a weighted average price of approximately $3,592 per ETH. To date, GameSquare has purchased $35M of ETH under its $250M authorization. The company currently has approximately 10,170.74 ETH as of July 21. GameSquare’s NFT strategy will focus on Ethereum-native digital assets that align with its creative DNA, including culturally iconic digital art and collectibles. GameSquare has implemented a dedicated digital asset investment committee reporting to the Board. Once fully implemented, GameSquare expects to allocate capital generated from this strategy to support additional ETH asset purchases or reinvest in the company’s growth initiatives.
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