Fresh Del Monte partners with Disney for ‘Zootopia 2’ marketing campaign

Fresh Del Monte (FDP) is teaming up with Disney’s (DIS) “Zootopia 2” to launch a 360-degree campaign celebrating the release of the film, which comes out November 26, featuring the comeback duo of Judy Hopps and Nick Wilde. Fresh Del Monte is bringing “Zootopia 2” to produce aisles with over 500M co-branded pineapple tags and banana stickers in stores across all participating regions. In addition to in-store activations, the campaign will include interactive, Zootopia-inspired digital promotions, social media content that features fun, family-friendly recipes and a sweepstakes offering families the chance to win a five-night trip to Dubai.