Ford reports Q1 U.S. sales down 8.8% to 457,315 vehicles

Ford (F) reports Q1 total sales of 457,315 vehicles, including estimated retail share growth of 0.2 percentage points to 11.6% for Q1. “Powered by double-digit growth in Ford’s highmargin large SUVs and F-Series’ leadership as America’s No. 1 truck, Ford delivered a higher first quarter retail share amid a shifting industry landscape. Ford’s strategic shift toward high-margin SUVs like Expedition and Explorer lifted its estimated retail market share to 11.6% – a 0.2 percentage point increase. This gain was achieved even as the company managed the planned sunsetting of the Escape and Lincoln Corsair. Total sales declined 8.8%, reflecting these transitions and a particularly strong industry performance in March 2025, making for a difficult year-ago comparison. Ford will enter the second half of the year with a more focused, high-demand product mix as F-Series inventory normalizes, and the Explorer and Bronco family gain further momentum,” Ford said.