Ford (F) pushed market share higher for the year by 0.6 percentage points. Ford’s total sales for the year climbed 6% to 2,204,124 vehicles, with overall market share reaching 13.2%. In the fourth quarter, Ford sales were up 2.7% with market share increasing in Q4 by 0.9 percentage points. It was Ford’s best annual sales and Q4 performance since 2019. “This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders. Our growth across record hybrid sales shows that our ‘power of choice’ approach – offering gas, hybrid, and electric – is exactly what consumers are looking for right now.”
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