Ford announces product and services rollout in Europe, seven new models

Ford (F) detailed a new vision for its future in Europe at a gathering of European dealers and partners. With a product and technology rollout for commercial and retail customers planned over the next three years, Ford is renewing its commitment to European drivers and businesses. Ford’s European strategy is supported by its new Ready-Set-Ford global brand platform. Ford Pro is evolving from a vehicle manufacturer into a productivity partner for businesses leveraging software and services. The strategy supports Ford’s global target to generate 25% of Ford Pro EBIT from software and services. In the first quarter of 2026, worldwide paid software subscriptions rose 30% to 879,000, with gross margins above 50%. Through new dealer uptime services, every Ford dealer can become a dedicated uptime manager – monitoring vehicle health, reaching out proactively, and prepping parts and workshops before the vehicle arrives. Ford Pro is also expanding the product range with two new vehicles. Ranger has been Europe’s best-selling pickup for 11 consecutive years. The Transit City 6 is a new, all-electric van created specifically for fleets operating in dense urban areas. Ford will create rally-bred vehicles tailored to Europe. Ford’s new European lineup will deliver multi-energy vehicles. By the end of 2029, Ford will launch five all-new passenger vehicles, made in Europe for Europe: new multi-energy member of the global Bronco family is a rugged compact SUV confirmed for production at Ford’s plant in Valencia, Spain, from 2028; new small electric vehicle that; fully electric small SUV and two additional rally-bred crossover models will complete the new line-up by the end of 2029.