Fluent names Ryan Perfit as CFO

Fluent has announced Ryan Perfit’s appointment as CFO. Perfit has served as interim CFO since February 1, 2023, and his appointment as CFO reflects his valuable contributions as the company has evolved its business and financial strategies. This appointment is a homecoming for Perfit, who, from 2012 to 2019, demonstrated exceptional leadership at Fluent by spearheading company-wide strategic planning initiatives, cash flow planning, and capital structure design as Senior Vice President. His proficiency in financial controls, investor relations, SEC reporting, and audit compliance was pivotal in preparing Fluent for its 2015 merger and the 2018 spin-off that put Fluent’s management team in charge of the public company.