Fluent announces strategic partnership with Hy-Vee

Fluent announced a media partnership with Hy-Vee, Inc. and its retail media network, RedMedia. Under the agreement, Hy-Vee’s online customers will be eligible to receive special post-purchase offers for products and services outside of grocery items. “This partnership enables us to expand our existing retail media network to include opportunities for large-scale, non-endemic advertising,” said Britt Polihronis, RedMedia’s Vice President of Operations. “By utilizing Fluent’s post-purchase platform, we hope to enhance the shopping experience for our customers by providing offers on other goods and services that may interest them.”